Drew Neisser
The CMOs Periodic Table
You don’t need to know chemistry to understand this periodic table!
What do you get when you interview hundreds of CMOs over 5 years? The elements that make a great marketing leader. Just as Dmitri Mendeleev created the periodic table of elements, Drew Neisser has created a periodic table for us, marketers.
“I’ve been interviewing CMOs and senior marketers for the last five years.” Drew remarks. “and I took 64 of them, organized them into a marketer’s periodic table and – voila – the book.”
The secret to a CMO’s success boils down to a simple acronym – C.A.T.S. – which stands for Courageous, Artful, Thoughtful, and Scientific. You can find these secrets in the book: The CMO’s Periodic Table – A Renegade’s guide to marketing.” Neill DeGrasse Tyson is doing backflips right now.
Other Highlights Include:
How this book came together (3:50)
Difference between marketing and selling (9:00)
How American Express started Small Business Monday (11:10)
What makes a great CMO (14:10)