How does a company that’s home to hundreds of individual brands with their own “microcultures” create an overarching corporate brand? That was the challenge facing Josh London when he was

Some companies might approach a brand refresh as an exercise in design or communication. That’s a mistake, according to Bill Kobel, vice president, strategy and integrated communications, at marketing firm

It’s not news that data and analytics have drastically changed the practice of marketing over the past several years. But they’ve also changed marketers themselves, according to Adele Sweetwood, SVP