Chris Pruneda
Shelia G’s Brownie Brittle
Sweet! Shelia G’s Brownie Brittle Bakes Customer Voice Into Brand
These days, snacks make up nearly 50% of the average American’s diet. With everyone on the move, we need the convenience of snacking–a trend that has enabled smaller snack companies, such as Shelia G’s Brownie Brittle, to take huge bites out of the large snack-food corporations.
Chris Pruneda, CMO of Brownie Brittle, said digital marketing has also made it easier for smaller companies to find a place on grocers’ shelves. “We are in a position today where we can really get to know the consumer,” he told me. “More than ever before, there’s a two-way conversation happening between business and consumer. We’re really dedicated to the process of being good listeners to our consumers, and we put people and resources behind that.”
Such conversations help with product innovation as well. “We had 10 different product ideas we wanted to take to market,” Pruneda continued. “Being able to narrow down the best opportunities, the most relevant and compelling flavors, is critical. It saves time and resources and enables you to get to market faster.”
Highlights from this week’s Marketing Superstars podcast include:
The story behind Shelia G (3:00)
The evolution of snacking (6:30)
Health and wellness innovation (10:25)
Marketing and innovation (13:30)
Initiate the research (14:35)
The feedback process (18:35)