John Behling
House of Blues
For over 20 years, The House of Blues has brought great music to ten locations around the United States. The small music venue and restaurant chain faces difficult marketing challenges while trying to engage with some diverse demographics based on the different music acts that come through. Whether it be a boy band or a 70s tribute rock n roll band and everything in between, it’s Chief Marketing Officer, John Behling’s job to fill the venue for every event that comes through.
“We obviously live in a digital age, but it’s not always the young kids that are on social media”, says Behling. With The House of Blues trying to hit so many different and unique demographics to get customers through their doors, they depend on social media. However, unlike most marketers, Behling isn’t afraid to test the waters with it and implements beta testing in the social space. “The finical risk to R.O.I. isn’t as significant in the social space and can be more cost effective”.
Behling’s petri dish strategy is a refreshing and unique take on social media and can be perfectly integrated into any company’s next social media buy.