Past Shows

Why Your Customer’s Opinion Matter Most Isn’t it surprising how many companies don’t consider the customer when sending its product to market? Seems silly, right? Well, this is the behavior

Here is a trivia question. What is the oldest form of marketing in the world? If you guessed ‘Word of Mouth” then you probably read my book. Or you’re just

The Psychology of Brand Building Confession time. I never believed in the psychology mumbo jumbo. As a data-driven marketer, I never believed in the “soft sciences.” But author Daryl Weber

Later this week, the Indianapolis 500 will be celebrating its 100th running. Drivers are expected to reach speeds of up to 235 miles per hour at Indy Motor Speedway, making

Seth Godin, Social Media and the Rise of the Relationship With over 357,000 followers on Twitter, Ted Rubin is one of the global leaders in pre-eminent experts on social marketing

Have you thought about your personal brand? As marketers, we spend so much time building our company’s brand that we often forget about our own. But with job tenure shrinking