Past Shows

How does a company that’s home to hundreds of individual brands with their own “microcultures” create an overarching corporate brand? That was the challenge facing Josh London when he was

Some companies might approach a brand refresh as an exercise in design or communication. That’s a mistake, according to Bill Kobel, vice president, strategy and integrated communications, at marketing firm

It’s not news that data and analytics have drastically changed the practice of marketing over the past several years. But they’ve also changed marketers themselves, according to Adele Sweetwood, SVP

Earlier this year, Quest Diagnostics, which provides diagnostic and other testing services to patients and physicians, rolled out a top-to-bottom brand refresh. According to James Humphreys, Quest’s vice president of

4-H is a brand associated with traditional values and heartland America, but its roots are actually in innovation. “Over 100 years ago, when educators were looking to provide the newest

Everyone knows Chili’s is the home of baby back ribs. But how many know it was started by a couple of “hamburger hippies” more than 40 years ago? That origin