Archives  - November - 2016

Josh London

IDG
Date Released :  November 14, 2016

How does a company that’s home to hundreds of individual brands with their own “microcultures” create an overarching corporate brand? That was the challenge facing Josh London when he was

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Bill Kobel

JPL
Date Released :  November 7, 2016

Some companies might approach a brand refresh as an exercise in design or communication. That’s a mistake, according to Bill Kobel, vice president, strategy and integrated communications, at marketing firm

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