Archives  - October - 2016

Adele Sweetwood

The Analytical Marketer
Date Released :  October 31, 2016

It’s not news that data and analytics have drastically changed the practice of marketing over the past several years. But they’ve also changed marketers themselves, according to Adele Sweetwood, SVP

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James Humphreys & Bill Kobel

Quest Diagnostics & JPL
Date Released :  October 25, 2016

Earlier this year, Quest Diagnostics, which provides diagnostic and other testing services to patients and physicians, rolled out a top-to-bottom brand refresh. According to James Humphreys, Quest’s vice president of

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Artis Stevens

4-H Club
Date Released :  October 17, 2016

4-H is a brand associated with traditional values and heartland America, but its roots are actually in innovation. “Over 100 years ago, when educators were looking to provide the newest

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Krista Gibson

Chili’s
Date Released :  October 3, 2016

Everyone knows Chili’s is the home of baby back ribs. But how many know it was started by a couple of “hamburger hippies” more than 40 years ago? That origin

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