The Psychology of Brand Building Confession time. I never believed in the psychology mumbo jumbo. As a data-driven marketer, I never believed in the “soft sciences.” But author Daryl Weber

Later this week, the Indianapolis 500 will be celebrating its 100th running. Drivers are expected to reach speeds of up to 235 miles per hour at Indy Motor Speedway, making

Seth Godin, Social Media and the Rise of the Relationship With over 357,000 followers on Twitter, Ted Rubin is one of the global leaders in pre-eminent experts on social marketing

Have you thought about your personal brand? As marketers, we spend so much time building our company’s brand that we often forget about our own. But with job tenure shrinking

Remember Grassroots Marketing? It’s back. In the 80’s, grassroots marketing was all the rage. We couldn’t enough Gen X’ers to slap stickers on lamp posts and put up flyers at