Archives  - April - 2016

Mark Roberts

ShoreTel
Date Released :  April 25, 2016

Can personality tests close the gap between sales and marketing? As CMOs, we often speak of the discord between the sales and marketing organizations. “If you walk into a meeting

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Victor Milligan

Forrester
Date Released :  April 18, 2016

“For Forrester, Data and analytics drive their success” or “Forget about Big Data, Forrester is concerned with Little Data.” We talk a lot about big data on this show, but

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Steve Neely

Casino Del Sol Resort
Date Released :  April 11, 2016

Casinos use cutting edge direct marketing tools to reach the millennial. Steve Neely, the CMO of Casino Del Sol Resort in Tucson, Arizona is quick to admit that “every 10

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Drew Neisser

The CMOs Periodic Table
Date Released :  April 4, 2016

You don’t need to know chemistry to understand this periodic table! What do you get when you interview hundreds of CMOs over 5 years? The elements that make a great

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