Archives - March - 2016
Peter Isaacson
Demandbase
Date Released : March 28, 2016
Demystifying Account Based Marketing There has been a lot of discussion around Account Based Marketing (ABM) amongst the B2B marketing crowd, so there should be no surprise that we’re devoting
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Stine Borke
Norwegian Air
Date Released : March 21, 2016
When it comes to promoting the Norwegian Air brand, nothing is off limits. Just ask Stine (pronounced “Steena”) Borke, the CMO of Norwegian Air, who last year launched a marketing
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Jeff Lowe
Smart Technologies
Date Released : March 14, 2016
A CMOs Guide to Cracking the Education Market When I was in school, SMART boards were in every classroom. But how Smart Technologies penetrate the market? What strategy led to
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Lisa Woodard
Transamerica
Date Released : March 7, 2016
Lisa Woodard, the CMO of Transamerica Brokerage, has been to prison many times, but not for crimes committed. Instead, she has been volunteering for the Prison Entrepreneurship Program (PEP) as
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